Table of Contents
Three Core Lessons from Mercury (Guiding Eyes grad):
1. Precision = SEO Targeting
Mercury pivots → We target "inclusive branding" keywords
Bounce rates **↓30%**
2. Trust = Client Loyalty
Guide dogs train 18 months. We build trust through transparency.
3. Adaptability = Agile Wins
Before/After Metrics:
| Metric | Before | After |
|---|---|---|
| Engagement | 2.1% | 5.8% |
| Churn | 22% | 8% |