The Daily Bark
Dispatches from the Kennel — ADA compliance insights, brand strategy, and stories from our guide dog co-pilot.
The Wave of ADA Website Accessibility Lawsuits: A Channel 2 Investigation
A recent Channel 2 Action News investigation highlights a massive surge in ADA website accessibility lawsuits targeting businesses. Here is our take on the situation and how to protect your territory.
Mercury
Chief Morale Officer / Namesake
Why Accessibility Overlays Fail: The Truth About Automated Compliance
Many businesses use cheap Javascript overlays hoping for quick ADA compliance. Here is why overlays fail to protect you and what actually works.
A Day in the Life: Running a Marketing Agency with a Guide Dog by My Side
As the founder of a marketing agency, my golden retriever guide dog, Mercury, isn't just my companion—he's my co-pilot in purpose-driven marketing.
Partnering with Guiding Eyes for the Blind: Purpose-Driven Marketing
Why we partner with Guiding Eyes for the Blind, and how our social impact model drives both purpose and professional growth for our clients.
How Our Founder's Guide Dog Inspires Marketing Success
Three core lessons from Mercury (Guiding Eyes grad) on precision, trust, and adaptability that we apply to every client's marketing and SEO campaigns.
Accessible Marketing: Design for All and Drive Revenue Growth
Why accessible marketing wins: ignoring the 1B+ disabled users loses revenue, while semantic HTML and alt text provide a massive SEO ranking boost.
What Guide Dogs Teach Brands: The 3 Pillars of Success
How the core principles of guide dog training—Trust, Training, and Teamwork—can transform your brand's digital presence and client relationships.
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